March 2007
A sign of the times
Lorimers signage, new shops interiors
Early in 2006, Clarkes Stationers expanded their portfolio of business interests with the acquisition of the Lorimers Group. G2+ were already the agency of choice for Clarkes Stationers, and were pleased to be involved with the rebranding of the Lorimers Group. The brief was to bring the Lorimers logo into the 21st Century without too much change. This was then applied to all the Lorimers shopfronts and internal signage. Great care was taken to show all the areas that the stationers cover from toys to printer cartridges.
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